A Linear Programming Model for Product Mix Profit Maximization in A Small Medium Enterprise Company

Production planning is often challenging for small medium enterprises (SMEs) company. Most of the SMEs are having difficulty in determining optimal level production output which can affect their business performance. Product mix optimization one main key planning. Many company have used linear programming model combination various products that need to be produced order maximize profit. Thus, this study aims profit maximization a SME Malaysia by using model. The purposes identify current process line and formulate would suggest viable product ensure optimum profitability ABC Sdn Bhd selected as case study. Some conclusive observations been drawn recommendations suggested. This will provide other companies, particularly Malaysia, an exposure method making decisions determine maximum different mix.